Twitter “leader” Justin Bieber, still need mass media?

Justin Bieber, as one of the most popular artists all over the world, recently has replaced Lady Gaga and own more followers than anyone else. With the help of his PR team and his fame, he has done great job on social media. As cited from Sebastian, “ ‘Bieber can go around the media and effectively deliver his message to his fans,’ said Gini Dietrich, CEO of PR firm Arment Dietrich. ‘We used to have to rely on journalists to tell our story for us, but in the past few years, owned media … allows us to tell our stories by building legions of fans who love working with us, love our products or services, and want to see us succeed.’  ”

justin-bieberWe all know how social media matters these days in no matter what area, including music PR, especially in music PR. Look at Justin Bieber. After he did so many thing wrong, his  “Beliebers” are still following him. He had his laptop “stolen”, so his naked pictures can be seen on the Internet. He blew off his fans on his own concert and was late for near two hours. He said he didn’t care about these media and journalists in his Instagram, Twitter and in public. Each of these can destroy an artist. But the social media save Bieber every time. His fan still love this big bad boy. But is it because Bieber’s PR team is good at social  media  they are not afraid of being enemy of mass media at all?

Recently, there is a video is quite interesting and watched by 3,216,990 viewers on YouTube. It’s title is Justin Bieber lashes out at cameraman.

As most comments said to this video, Justin Bieber did nothing really wrong in this shot video. Journalists don’t like Bieber because all of these mistakes he made and all his bad words about mass media. So they maybe did it deliberately just to piss him off or they were really angry at him. Anyway, this video is definitely not good for him. He can survive all of these rumors and bad news because he maintains great influence on all these social media now. Can he do this after maybe two years, or five years? Mass media maybe have less power now, but as an good artist he should never underestimate any kind of media. What do you think?